OVERVIEW
"What should I wear today?", “What goes with what I already have?”, “What do I own, and am I buying duplicates?”
Why is there no styling service that considers my closet, the weather, and my schedule?
Emily24
Marketing Coordinator
“It’s hard to choose outfits that fit both the weather and my schedule.”
Sophia27
Graphic Designer
“I hesitate to buy new clothes because I’m not sure they’ll match what I already own.”
Mark22
College Student
“Without tracking my style, I keep repeating the same outfit problems.”
So I decided to build it, from planning to design
Outfit recommendations, personalized shopping, and a digital closet: ‘My Own Styling Platform’
DESK RESEARCH
Fashion matters more, but styling is getting harder.
Faster trends and changing lifestyles are making everyday styling more complex.
Social Media Is Accelerating Fashion Trends
(#OOTD hashtag views)
Source: Hill, “Impact of Social Media on Trend Forecasting,” 2024
Fashion Has Become Part of Self-Expression
Source: The Robin Report, 2023
Why is styling so hard? (Semi-Structured User Interviews · 10 Participants)
Everyday styling involves more decisions than it seems.
Research Question: What makes choosing an outfit difficult?
PERSONA
Main Persona - A student who wants a shop smarter
Minji Kim (24)
- College senior
- Business major
- Lives near campus
Smart Shopping · Digital Closet
“I often forget what I already own,
so I end up buying things I don’t need.”
Needs
- Organize and view her wardrobe at a glance
- Find new items that work with what she owns
- Understand her style through outfit history
Sub Persona - A professional who needs effortless styling
Chaemin Seo (31)
- Marketing professional
- Works full-time
- Lives in New York City
Custom Outfits · Digital Closet
“I want to look polished without spending too much time deciding what to wear.”
Needs
- Get outfit recommendations based on his schedule and the weather
- Make better use of clothes he already owns
- Dress confidently for different occasions
RESEARCH RESULT & SOLUTION
A data-driven personalized styling platform
A smart fashion solution tailored to you by analyzing weather, schedule, and taste data.
Problem 1
Difficulty Choosing Daily Outfits
Struggling to find outfits that fit the weather, daily schedule, and personal style.
Problem 2
Difficulty Matching New Clothes
Unsure whether new items will go well with clothes I already own.
Problem 3
Lack of Wardrobe Organization
Losing track of what I own, making it easy to buy duplicate or unnecessary items.
Hypothesis
What if one platform could help users choose outfits, shop smarter, and manage their wardrobes—all based on what they already own?
Custom Outfits
Personalized outfit recommendations based on weather, schedule, and style.
Smart Shopping
Find new clothes that match your wardrobe.
Digital Closet
Organize and track all your clothes in one place.
A personalized styling platform that helps you buy what you need based on your digital closet and suggests outfits tailored to weather, schedule, and taste
Hover or tap a stakeholder to see its flows
COMPETITIVE ANALYSIS
Existing styling services offer either outfit recommendations or digital closet tools, but rarely connect the two into a personalized shopping experience.
- Whering
- Stylebook
- Indyx
- CLOSET
- OpenWardrobe
- Acloset
- Fits
- GetWardrobe
- W Concept
- 29CM
- Zigzag
- MUSINSA
- OnTheLook
Analyzed 0 styling platforms to identify key features, patterns, and market gaps.
| Feature | Matchic | ||||
|---|---|---|---|---|---|
| Personalized Outfits | o | o | o | o | o |
| Digital closet | o | o | o | o | o |
| Weather & Schedule | x | o | x | x | o |
| Wardrobe Insights | o | o | x | o | o |
| Wardrobe-Aware Shopping | x | x | o | x | o |
Styling Personalized
Recommendations Matchic
Connect personalized outfits, smart shopping, and wardrobe insights
into one seamless styling experience.
BI DESIGN
A curved handwritten typeface and an ‘i’ accent visualize the small, magical changes in the user experience
Logo
App Icon
DESIGN SYSTEM
Created a BI/UI design system guide for consistent design aligned with the brand image
Color System Click a color to copy its HEX
Font
System Icon
UI Component Tap the components to try them
TOUCHPOINT
Sponsored
Matchic
https://www.matchic.app ⋮
Matchic – Your AI Stylist | Outfits Picked for Your DayGet daily outfit picks based on the weather, your schedule and the clothes you already own. Build a digital closet, log your looks and shop items that match 90%+ of your wardrobe. Free on iOS & Android.
Rating for matchic.app: 4.8 ★★★★★ (2.1K)
Today's Outfit PicksDaily looks matched to your
weather and plans.
Register your clothes and
log every outfit.
Shop new pieces that fit
your closet 90%+.
Chat with your AI stylist for
instant style tips.
Matchic: AI Outfit & Closet
Free · 4.8 ★ · App Store & Google Play
InstallVideos
Matchic | Make getting dressed the easiest part of your day
YouTube · Matchic · Oct 2, 2026
No more outfit stress — get 10 minutes of your busy morning back with daily AI picks.
SStyle Journal
https://www.stylejournal.com › apps
8 Outfit Planner Apps That Make Getting Dressed EasierMar 12, 2026 — From AI stylists to digital closets, these apps plan your outfits around the weather, your calendar and what's already in your wardrobe.
WThe Wardrobe Edit
https://thewardrobeedit.co › guides
How to Plan a Week of Outfits in 10 MinutesJan 28, 2026 — A simple routine for planning outfits ahead, plus the tools that make it easy.
Youtube
Double-tap a post to like it ♥
Open your closet and the
magic begins!
Tap a notification to send it to the phone
UI DESIGN : Main Home
Your style, all at a glance
Discover personalized picks and daily outfit recommendations tailored to your wardrobe, weather, and schedule.
Personalized Shopping
Personalized product recommendations help users discover new items that complement their existing wardrobe, making shopping decisions easier and more confident.
Wardrobe Match Score
Each product displays a match percentage, helping users quickly see how well it pairs with clothes they already own.
Today's Outfit
Personalized outfit suggestions based on weather, daily schedules, and personal style help users decide what to wear with less effort.
Tap a look to try it on today's card
Ask Matchic Anything!
Ask Matchic Anything
An AI-powered styling assistant provides personalized fashion advice, helping users explore outfit ideas and style clothes they already own.
Try it — tap a suggestion or type your own question.
UI Design : My Store > Purchase
Shop smarter with what you already own
Discover products that match your style and existing wardrobe,
then move seamlessly from recommendation to checkout.
I want to find pieces that work with what I already own.
Personalized picks that complement your wardrobe
UI Design : Outfits > Calendar Sync
Let your calendar shape your outfits
Sync your schedule to get outfit recommendations tailored to your day, and
revisit past looks anytime.
I want outfits that fit my day, the weather, and my style.
Personalized outfits for every day
-
1. Sync Calendar
-
2. Set Preferences
-
3. Get Recommendations
-
4. Outfit calendar
UI DESIGN · CLOSET & STYLE INSIGHTS
Organize your wardrobe.
Understand your style.
Keep track of what you own and turn your wardrobe, outfit,
and spending data into personalized style insights.
I want to organize my wardrobe and better understand my style.
A smarter closet that turns your wardrobe into personal insights